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Understanding the category and the product-brand forms the footbed of our approach, whether it's a |
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We know that decision-makers
and marketeers desire a deeper
understanding of the true
functioning and efficacy of
the internet, and we
establish a system of
objectives and metrics that
aid in evaluating the task at
hand, as it progresses.
It seems easy enough to fix
the ROI of an online exercise,
but an effective measure of
those returns and their
relevance remain a question. And
so, traditional reason is as
important today as ever. |
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quickfire website design, a short-term SEO-SEM campaign or a brand development programme. Decisions on technology, functionality and user experience are then structured around what we wish to accomplish.
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