Since 2001, Simply Sofas has been offering customers across South India the epitomes of quality and perfection in furniture - operating in a unique niche within the Furniture category. The one-stop destination for the finest furniture and living space accessories from the world's most acclaimed and renowned German and Italian brands. With an extensive line of branded sofas and furniture it is one of the very few brands which offer a unique combination of style, comfort and an opportune cost for the products it retails. Well known by the tag line - SO FA, SO GOOD - it exemplifies the ordinary by giving the customer a real chance to choose from a wide range of products that cater to lifestyle living - dining and home theatre inclusive, in a market that's filled with furniture thats quite normal.
Apart from the range, Simply Sofas takes pride in ensuring the highest levels of customer satisfaction and service, something they provide thanks to years of experience and an insightful understanding of furniture, living spaces, and people's needs.
Catering to the needs of the individual home, the office and the lounge club - for retail as well as for projects by architects, one can customise furniture based on need. With deep understanding of contemporary furniture trends, allows Simply Sofas to recommend the very latest designs suited to ones needs, and of course, ensures that it never goes out of style.
The Simply Sofas web project was a complete rebuild of the entire site, with ease of use/navigation being key, and an interface complimenting the aura and style that Simply Sofas as a brand resonates. It was important to give the customer an experience and a sense of understanding about the products and the sophistication that Simply Sofas portrays. Simplistic design that ensures information with the least possible clicks is what makes Simply Sofas website a winner. Using HTML5 with CSS3 made it possible. With a higher density of new visits, till date it enjoys quality visitor traffic with low 'bounce' rates. We are confident in stating that this is a site which has achieved its objectives to the full - so mission accomplished!
SEO & Information
Protocol10 has optimised the Simply Sofas site to be extremely search engine friendly in order to generate quality leads. Employing basic organic growth strategies and by ensuring that the fundamentals are not compromised, we've achieved success even with Google employing its search updates. We do not use 'black hat' techniques but simple understanding of the way search works and how on-ground realities can be aligned to online. The site is already enjoying fantastic success and numerous Google page one listings - try 'sofa' in 'google.co.in' for instance!
In a niche category within an unorganized sector, where building equity and brand familiarity through the web and social media is paramount, Simply Sofas has been able to garner just that. This has been achieved by:
- - Building a base of prospects in year one.
- - Being the first to cover the Milan fair and break the season's colour trends.
- - Ensuring the right target audience is reached, while maintaining the positioning.
- - Integrating offline marketing efforts to online.
Milan Live Coverage on Social
The annual Milan Furniture Fair is the biggest event on the international design industry's calendar. A week when all the designers, buyers and journalists descend on the Fiera Milano trade hall to see new products, discover fresh talent, enjoy a programme of citywide exhibitions and drown in prosecco.
Hundreds of designers showcase thousands of products for every sector of the homeware market – utilitarian, sustainable, ridiculously expensive and even unusable conceptual pieces fill the fair.
Our updates on the Simply Sofas facebook page covered a whole new way of showcasing the Milan fair. It generated a lot of curiosity among the targets - the architect and interior designer community apart from the end consumers. With engagement being of core importance, we got people to sit back, notice and follow the design trends in sync with the world as it happened. Updates went live as we had a professional cover the entire Milan week with timely and relevant updates going on the page on a daily basis - news, interviews, videos, photos - kept the interaction going with the unique set of audience that it commands - while portraying a fresh outlook of Simply Sofas, more so associating it with design and latest trends.
With an intent to drive more engagment on the social channel of facebook and introduce people to the importance of design as a key aspect of Simply Sofas, we ran the "DISCOVER DESIGN CONTEST" on the Simply Sofas facebook page and connected it to the website.
The Simply Sofas Discover Design Contest was one where every fortnight, we gave away a beautiful Tonin Casa clock and a Stressless Consul recliner as monthly mega prize. The contest ran for a three month period from Sep to Nov '12. Winners were chosen based on a lucky draw of the entrants who submitted the correct answers through the facebook app by answering three simple questions, the clues lie by getting them to visit our website and know more about Simply Sofas and its products.
Objective to generate more relevant likes to our facebook page, shares, visits to our website and generate awareness about Simply Sofas and its range of products. The winners were announced and they were given away the prizes by inviting them to our showrooms. This contest generated a lot of excitement among our existing fan base and customers, the website traffic also increased by about 23 pecent over the previous period. It was well accepted and a resounding success for the brand.
With a lot other campaigns that were run - from the 'Italian Design Sale' to the 'All-In-One offers', most with lead/enquiry generation mechanisms in-built and with google adwords to generate relevant quality leads, it was a succesfull year with numerous enquiries and store walkins during the period.